Published work
5 Reasons AI Will Never Replace a Personal Stylist
House of Colour, October 2025
In 1995, we watched in awe as Clueless’ Cher Horowitz clicked through her digitised wardrobe, while her computer suggested outfits from her carefully curated teen-queen closet. Back in the analogue world of the 90s, this kind of technology seemed so outlandish and impossible that it became many girls’ idea of a “dream wardrobe”…
Skin Care Tips: The Difference Between Deodorant & Antiperspirant
Sanex, February 2025
Do you ever find that you develop sweat marks halfway through the day, or smell less than fresh after a busy morning? You could be confusing antiperspirant with deodorant…
The Impact of Oral Health on Sports Performance
Colgate-Palmolive Europe, January 2025
Athletes may be in peak physical condition, but you may be surprised to learn that poor oral health can significantly impact athletic performance in various ways, leading to both physical and psychological consequences…
Borrow, Don’t Buy: The Best Rental Sites for Your Party Looks
House of Colour, November 2024
We love party season, but when we learned that an estimated 1.7 million sequinned garments end up in landfills each year and won’t ever biodegrade, we knew there had to be a better way to secure our sparkly looks…
Colgate-Palmolive Europe, October 2023
Lead SEO article writer, responsible for creating, editing and optimising over 200 oral and personal care articles for Colgate-Palmolive and their associated brands — translated for the European market.
Threads Styling, October 2023
Full relaunch of Threads Styling careers site including new brand DNA and messaging.
Hailey Bieber admits she’s ‘fragile’ amid ‘saddest, hardest moments’ of her adult life
Monsters & Critics, April 2023
Hailey Bieber has had a difficult few months. It all started with an Instagram Story posted in February where she and Kylie Jenner allegedly made fun of Selena Gomez’s eyebrows and were accused of being bullies.
Steal the Style
Monsters & Critics, October 2022 - April 2023
Responsible for implementing shopping content for M&C. Writing copy and creating over 500 affiliate links based on finding alternative products to copy celebrity style.
Email Marketing
Charlotte Tilbury, May - June 2022
Email marketing for Charlotte Tilbury. Covered launch of new product – Quick & Easy Makeup.
Threads Styling, October 2021-December 2023
Social copy on grid posts and stories for all @Threadsstyling accounts across Instagram, TikTok and Snapchat.
Adidas Unveil Stan Smith Made From ‘Mushroom Leather’ Mylo
Setting Mind, April 2021
Hot on the heels of Stella McCartney creating the world’s first mushroom leather clothing; sportswear giant Adidas has followed suit.
Stella McCartney Creates World’s First Clothing From Mushroom Mylo Leather
Setting Mind, March 2021
Stella McCartney has become the first fashion brand to create clothing made from lab-grown Mylo mushroom leather.
How To Wear…Wide Leg Trousers
Hush, February 2021
In the fifties, it was all about drainpipe trousers; in the sixties, bell-bottoms were all the rage; and who could forget the nineties’ love affair with bootcut jeans?
5 Sustainable Puffer Jackets To Get You Through Winter
Setting Mind, January 2021
Puffer jackets are the outerwear of choice for 2021. However, many puffer style jackets are made from virgin synthetic materials such as nylon and polyester – both derived from plastic.
How Crocs Became The ‘It’ Shoe Of 2020
Fizzy Mag, December 2020
When launched back in 2002, the mere sight of the colorful foam of a Crocs shoe was enough to strike fear into the hearts of the fashion world.
Why You Should Be Concerned About PrettyLittleThing’s Pink Friday Deal
Fizzy Mag, November 2020
Black Friday weekend is over for another year. Amongst the hundreds of discounts and deals, we were more than a little shocked to see online fast fashion OG’s Pretty Little Thing offering “up to 99% off everything”.
Meet E.L.V. DENIM – London’s Zero Waste Denim Brand
Setting Mind, September 2020
Denim is one of the biggest offenders when it comes to the fashion industry’s impact on the planet. Looking for a solution to combat this growing problem was what inspired London-based fashion stylist Anna Foster to create her zero waste denim brand.
7 Things To Know About Getting Invisalign
Fizzy Mag, August 2020
If you don’t feel 100% confident in your smile and would love straighter teeth, you’ve probably heard of Invisalign clear aligners. The treatment is pricey but effective and often achieves quick results.
We Chat To Editor In Chief Of NYLON Germany, Edith Loehle
Fizzy Mag, April 2020
For just over 1 year Edith Loehle has been the current Editor in Chief of NYLON Germany. She also runs BLONDE magazine and is the founder of Grandmother project, Hey Nana. Did we mention she’s only in her early 30’s?!